Marator Media Group is a media entertainment company, run by Mario Joos, that supports successful creators and companies through research on audience interest and audience retention.
When “retention editing” takes away the depth of a story, that’s not retention editing. That’s called bad editing. Editing for retention means optimizing your video to increase enjoyability, memorability, and longevity of that video. Retention should always be good for the story.
In a typical YouTube retention chart analysis, we are looking for parts when losing more than 5% of the remaining audience. In an in-depth retention chart analysis, we observe overarching chart behavior, delayed retention loss, and more.
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Marator Media Group is a media entertainment company, run by Mario Joos, that supports successful creators and companies through research on audience interest and audience retention.
